Three and a half years ago, Facebook bought the WhatsApp messenger for $ 19 billion, and in January of this year, the messenger team completely moved to the Facebook campus.
Before Facebook bought the messenger, more than 450 million people used WhatsApp every month. And just 2 years later, the number of users reached 1 billion. Now the global audience is 1.3 billion, with one billion users using WhatsApp daily.
Every day, users send 55 billion messages, 4.5 billion photos and 1 billion videos. The app is available in 60 languages. The application has gained particular popularity in India, Brazil, Indonesia, Mexico and Russia.
Ian Kum, CEO and Co-founder of WhatsApp:
“The main thing is that this growth is organic. We didn’t use any growth hacks. We just constantly thought about what strengthens our network. The company’s goal is to ensure that everyone with a smartphone uses WhatsApp. ”
Facebook gave WhatsApp complete freedom to focus on developing a simple, user-friendly app without ever trying to make money on its 1.3 billion audience. Even before the Facebook merger, the company was strongly opposed to advertising. It is still not in the messenger, which is why the application is very different, for example, from Instagram, with which more than a million advertisers now work.
For now, WhatsApp is going to use an alternative business model – the application will act as an intermediary between customers and organizations, for example, for customer support. While the company has not disclosed details of how this model will work, Qom did share a simple example: “Imagine that you are going on a plane, but your flight is delayed. The airline will be able to inform you about this via WhatsApp and will offer to book another flight via the messenger. “
It is possible that the airline will have to pay WhatsApp for the opportunity to communicate with the client, but so far the company has not focused on the financial side of the issue. First and foremost, as always, developers think about what the experience of the client will be like.
“Many companies are already using WhatsApp to communicate with customers, but so far our offering is not well suited for that. We should improve it to make it more convenient to work with organizations, then our network will become more efficient for doing business. ”
Refinement of the messenger functionality for business needs will be a new frontier for WhatsApp development. Nevertheless, such an innovation would be quite in line with the spirit of the company, which offered the world the best type of correspondence.
“Now I have to make an appointment with the dentist via SMS. The doctor sends me a message, and I have to confirm whether I will come or not. I don’t think this is the best way to interact with a client. ”